Designer Denise DeMarchis, “I want Matilda Jane clothing to make a little girl smile from ear to ear. I want her to love what she is wearing and be proud of how she looks. I want Matilda Jane clothing to showcase the sweetness of the child. I try to keep the silhouettes simple for that reason. It's not about fancy embroidery or over-the-top embellishments. It’s all about the darling girl wearing it.”
Denise has also designed a new line of adorable clothing for boys called Mighty Acorns.